15 seconds of good, 45 seconds of maybe not

Charles Krauthammer's column is about the costs of new, but I've noticed this as well:

“Consider the oddity of those drug commercials on television. Fifteen seconds of the purported therapeutic effort, followed by about 45 seconds of a rapidly muttered list of horrific possible side effects. When the ad is over, I can't remember a thing about what the pill is supposed to do, except perhaps cause nausea, liver damage, projectile vomiting, a nasty rash, a four-hour erection and sudden death. Sudden death is my favorite because there is something comical about its being a side effect.”

‘Toyota and the price of modernity’
http://jewishworldreview.com/cols/krauthammer022610.php3

Overall, Krauthammer seems to say, 'You want new stuff, live with the dangers."