Thursday, November 20, 2014

Studies show experts have much to say, research tells us

“A few years ago, interior decorators across Europe and America began painting corporate headquarters and work spaces green after researchers ‘discovered’ that green was the color most conducive to creativity. (The evolutionary explanation: On the prehistoric savannah, our ancestors learned to associate green with water, nutrition, plant life, and, of course, fertility.) The painters had to be called in again after a year or two, when other researchers (working on a different group of undergraduates, no doubt) found that exposure to the color blue ‘can double your creative output.’ (The new evolutionary explanation: Our cleverest ancestors were stimulated by the cerulean sky, the azure sea…)”

http://www.commentarymagazine.com/article/the-imprudence-of-the-new-science/

(To experts: “Yeah, that’s all well and good, but does it put gravy on the biscuits?” What we already knew about studies and experts and, above all else, follow the research and advertising money. The column is about politics and economy and experts who don't know diddly about people.)

Link at maggiesfarm.

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