“CEO Howard Schultz is encouraging baristas (or ‘Partners’ as Starbucks calls their employees) to initiate conversations about race with their customers.”
http://legalinsurrection.com/2015/03/lets-talk-about-race-your-starbucks-barista/
(How long a conversation is the barista required to engage in? Starbucks management does realize it is peddling caffeine, doesn't it? Ready for a looooong exposition from some customers?)
* Reason 1: Starbucks coffee is way too expensive.
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