Another nail in the coffin

By Erin Edgemon

Doritos today announced a new, limited-edition flavor of chips available only to those who donate to the It Gets Better Project, an organization devoted to supporting LGBT youth.

Doritos Rainbows chips are made up of multiple, rainbow-colored Doritos inspired by the Pride flag, the Frito-Lay company stated in a release.

While supplies last, the bag of chips will be mailed out to anyone who donates $10 or more to the It Gets Better Project. Click here for details.

And, don't forget, those who donate are encouraged to share a message of hope and inspiration using #BoldandBetter.

"Time and again, our consumers have shown us, there really is nothing bolder than being true to yourself and living life to the fullest," said Ram Krishnan, chief marketing officer, Frito-Lay. "With Doritos Rainbows chips, we're bringing an entirely new product experience to our consumers to show our commitment toward equal rights for the LGBT community and celebrate humanity without exception."

The mission of the It Gets Better Project is to "communicate to lesbian, gay, bisexual and transgender youth around the world that it gets better, and to create and inspire the changes needed to make it better for them."

The organization started in September 2010, when activist Dan Savage created a YouTube video with his partner Terry Miller to inspire hope for young people facing harassment and bullying in schools.

http://www.al.com/news/index.ssf/2015/09/doritos_creates_rainbow-colore.html

(So Frito Lay thinks rainbow Doritos will allow the world to “celebrate humanity without exception.” In Frito Lay terms, what makes “humanity”? Are opponents of homosexuality part of humanity? Are we who see a threat to centuries-old values part of Frito Lay’s humanity?

(This society deserves whatever it gets.)

Link at www.fark.com

I will not eat at Burger King or buy Oreos, and now I add Frito Lay products to my list.