Hasbro dropping Mr. and Mrs. title before Potato Head:
“Culture has evolved,” Hasbro Senior Vice President and General Manager Kimberly Boyd said. “Kids want to be able to represent their own experiences. The way the brand currently exists—with the ‘Mr.’ and ‘Mrs.’—is limiting when it comes to both gender identity and family structure.”
The gender-neutral Potato Head toy will be available this fall as both a standalone and in boxed sets that allow children to create Potato Head families. "The sweet spot for the toy is two to three years old," Boyd said. "Kids like dressing up the toy, then playing out scenarios from their life. This often takes the form of creating little potato families, because they’re learning what it means to be in a family."
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Weasel Zippers.
Never put women in charge of companies. If I own stock in a company and they put in a woman CEO, I sell it immediately.
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