Olympics and advertising

 From Ace of Spades HQ

“Despite beating competitors' nightly program views, the Olympics are ‘clearly not what NBC, our agency or our clients were looking for,’ an unnamed media buying executive told Variety.

“Last week AdAge reported that the networks' ratings are so low that they're down to claiming that Nielsen is ‘undercounting’ their viewers, and demanding that Nielsen's ratings ‘accreditization’ be suspended.

“I assume the 'supsension of accreditization' would be for the purpose of telling advertisers they're not entitled to rebates or make-goods for ratings lower than promised.”

(Pretty much why the Olympics exist, isn’t it? Advertisers pay bucket loads to and for athletes and buckets more for the ads. If ratings are not in the neighborhood of promises by media, advertisers get money back.

(Go woke, go broke.)