“And why is it a routine winter snowstorm can cross the whole country unremarked until it reaches the east coast, then it becomes a blizzard emergency with a name and 'round-the-clock national breaking news?”
Link at http://maggiesfarm.anotherdotcom.com/
Somebody at some site a few days ago, talking about constant non-news on the news networks, mentioned weather as an example of local news gone national. News folks have to dress up the javelina, adding a bit of lipstick and a dash of perfume, in order to make it news, therefore the 50 million affected. As for giving names to the storms, why not something simple? 2017 Freeze Your A** Off #1, #2, etc.