From Forbes
Mars, Incorporated, the
producer of the popular M&Ms, announced this week that its famed characters
will get a "modern makeover" and that will include more "nuanced
personalities," as part of a "global commitment to creating a world
where everyone feels they belong and society is inclusive."
“(T)he current green M&M
character, which has been seen in ads posing seductively and wearing white
go-go boots, will now sport a pair of sneakers instead. In addition, the
description for the green candy on the M&M's website noted that she enjoys
‘being a hypewoman for my friends.’"
This is
beyond stupid. People who make real money at Mars Inc. truly believe candy fans
are going to buy more M&Ms because the candy makes them feel included.
Damn!
Link at
Weasel Zippers.
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