So stupid it’s almost unbelievable

Don’t use pretty women soldiers in pictures, Army PAO colonel advises.

“’In general, ugly women are perceived as competent while pretty women are perceived as having used their looks to get ahead,’ wrote Col. Lynette Arnhart, who is leading a team of analysts studying how best to integrate women into combat roles that have previously been closed off to them. She sent her message to give guidance to Army spokesmen and spokeswomen about how they should tell the press and public about the Army’s integration of women.”

TRADOC endorsement: “A valuable reminder from the TRADOC experts who are studying gender integration — when [public affairs officers] choose photos that glamorize women (such as in the attached article), we undermine our own efforts. Please use ‘real’ photos that are typical, not exceptional.”

“Arnhart is helping lead ‘an extensive study of the institutional and cultural factors associated with integrating women into previously closed” positions.’”

http://www.politico.com/story/2013/11/army-pr-push-average-looking-women-100065.html#ixzz2lJczFjLd

Found at www.thisainthell.us


Here's what COL Arnhart should do: Search 'women in the idf.'