Friday, January 2, 2015

Flat white coffee? I am confused.

(Plus this dude has way too much misplaced attention.)

Alex Tabarrok:

“In my 2013 report on Australian policy innovations I wrote:

“The world owes Sydney barristas (New Zealand also) an enormous debt for the flat white, perhaps the best form of coffee yet perfected. The flat white has made its way to London but is only now becoming available in a few high end coffee shops in New York. I eagerly await for this trend to extend to Fairfax as I am already jonesing for another.

Eater reports that I have only a few more days to wait:

“In what appears to be an effort to regain some of its coffee credibility after years of slinging sugared up lattes and Frappuccinos, Starbucks is adding a Flat White to its menu. The espresso-based drink — which was created in Australia in the 1980s — has started to gain a serious American following over the last year.

“Do I expect the Starbucks version to be as good as what I had in Australia? No. But I do hope that this move will increase coffee innovation throughout the market, pulling us closer to the Australian model. The Great Stagnation ends in 2015!”

http://marginalrevolution.com/#sthash.ggDlH9VR.dpuf

(Maybe it’s satire?)

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