I don’t care about the story; it’s the headline

'Eleven-year-old inventor brings novel idea to mens deodorant'

OK, headline writers and copy editors …

Who are these “mens”?

There is a thing called an apostrophe. Here is one: ‘

See? The apostrophe – ‘ -- is used to designate possession and plurals.

In this case – mens – an apostrophe – ‘ – should have been used.

Oh. Here is the story.

http://uk.news.yahoo.com/video/eleven-old-inventor-brings-novel-114106028.html

It’s a video.

The explanation line says: “Meet Quinn, an eleven-year-old New Jersey boy who decided to re-invent the deodorant bottle …”

No, he did not “re-invent the deodorant bottle.” He made an addition.

How many different ways can a writer (and an editor) screw up a story?