Skinny=toned, thin=fit, says skinny/thin model

“Reality TV star and fashion designer Lauren Conrad made a surprise
announcement on her highly popular website yesterday: she and her staff of fashion, health, and lifestyle bloggers would no longer be using body-shaming terminology.

“Under the new guidelines, words like ‘thin,’ ‘slim,’ and ‘skinny’ will be replaced by words like ‘fit,’ ‘toned,’ and ‘healthy.’"

http://www.msn.com/en-us/lifestyle/whats-hot/fashion-designer-has-a-great-explanation-for-banning-body-shaming-terms-on-her-site/ar-BBkyDU1?ocid=ansdailydot11

That “surprise announcement” is also known as “advertising.”

Body-shaming?