Saturday, March 30, 2019

$150 million loss ‘worth it’

“Last February, when Dick’s Sporting Goods boss Ed Stack announced he was restricting gun sales at the country’s largest sports retailer, he knew it’d be costly.

“At the time, Dick’s was a major seller of firearms. Guns also drove the sale of soft goods—boots, hats, jackets. What’s more, Stack, the retailer's chief executive officer, suspected the position could drive off some of his customers on political principle.

“He was right. Dick’s estimates the policy change cost the company about $150 million in lost sales, an amount equivalent to 1.7 percent of annual revenue. Stack says it was worth it.”

Link at knuckledraggin.com

His company, his choice. It’s just kind of counter-intuitive that a man who made millions on selling guns decides to tell others his moral imperative now is to keep them from buying guns – his “common-sense gun control” and support for US House-approved universal gun control.

That $150 million loss is only the first for Dick's. We'll wait and see how many more losses there are before Stack decides something else.




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