Sunday, December 9, 2018

How not to write a headline


Here is the headline, from the online Sydney Morning Herald:

‘Russian links to “yellow vests” protest to be probed’


In journalism classes, I was taught to write the headline from the story’s lead paragraph, no lower than the second graf.

The first mention of Russia in the Morning Herald story is in paragraph 14. Paragraph 14. Anything mentioned that far into a story is not truly important.

But, then, I’m not sure newspaper writers any longer take journalism classes.

Too bad. Taught correctly, they would know how to do their job.



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